Futureproof Hospitality – How longevity is shaping the next generation of hotel design.

The design of a hotel is intrinsically linked to its success as a business, but with ‘experiential design’ becoming part and parcel of every design brief, and guests having more awareness (and opinions) of design, what does it take to put together schemes and narratives that outlast trends; and how can we create spaces that support guests’ needs for the long term? 

This panel brings together sector specialists to explore how specification choices – in materiality, in spatial planning, and in design narrative – are shaping next generation of hotels focused on longevity: of guest wellbeing, of building lifecycles, and of design relevance itself.